Thereâs a lie we tell ourselves:
That we can manage multiple projects.
Spin plates. Balance acts. Wear hats.
But the truth is more medieval than modern.
Because this isnât multitasking.
This is execution by ambition.
Each project doesnât just pull.
It claims.
It ties a rope to your limbâyesâbut not to stretch you.
To stake ownership.
Your creative arm?
Claimed by the branding sprint.
Your strategic leg?
Shackled to stakeholder alignment.
Your analytical brain?
Hauled off by metrics meetings and mid-project pivots.
Your emotional core?
Publicly displayed by âcollaboration cultureâ and its ever-smiling mask.
And thenâŚ
the draw begins.
Not fast. Never fast.
This isnât a kill shot.
This is theatre.
Meetings become pulleys.
Slack threads the spiked wheel.
Every new âJust checking inâ is another hand on the crank.
They want to see how far you can stretch before something snaps.
Youâre not managing projects.
Youâre being ceremonially dismantled.
One deadline at a time.
And hereâs the kicker:
You said yes to all of them.
Because they asked nicely.
Because they sounded exciting.
Because saying no felt like cowardice.
But now you see itâ
they werenât asking for help.
They were asking for a piece of you.
This is the part no productivity app prepares you for:
When the work doesnât consume your timeâŚ
it starts nibbling at your sense of self.